Capital one x The eras Tour

THE ERAS TOUR Ticket giveaway 2023, 2024

It was the tour no one could shut up about—and for good reason. As the presenting sponsor of the U.S. leg of The Eras Tour in 2023 and 2024, Capital One wanted to connect with Swifties in an authentic way. So, we spoke to them in a language they know extremely well: puzzles, teasers, and easter eggs.

Snagging the hottest ticket in town was no easy feat. So, we gave fans the chance to attend the show of a lifetime by correctly guessing the Era-specific code word during five monthly ticket giveaways.

Roles: Original Concept, Copywriter

CD: Ryan Warner

AD: Kendal Steffen,

The eras tour: Onsite social Content

@capitalone #TSxCapitalOne never goes out of style. #TSTheErasTour #swifttok #concerttok ♬ original sound - Capital One

@capitalone grwm for #TSTheErasTour (Capital One’s Version) #TSxCapitalOne ♬ original sound - Capital One

@capitalone Every moment of #TSTheErasTour felt like a dream, but luckily the story of #TSxCapitalOne isn’t over yet 💕 #swifttok #concert ♬ original sound - Capital One

@capitalone August may have slipped away, but our #TSTheErasTour memories with YOU never will 🫶 #TSxCapitalOne #swifttok #concerttok #whenyourealize ♬ original sound - Capital One

Role: Copywriter

CD: Ryan Warner

AD: Kendal Steffen