The Florida Department of Citrus

From digital and social content to TV and multimedia campaigns, I helped redefine the Florida Orange Juice brand to prove it goes beyond a breakfast staple.

Roles: Creative + Production Lead, Copywriter for Paid + Organic Content

AWARDS: Atlanta ADDY — 1 bronze

TV

Lauren Hom Partnership

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Organic & Paid Social Content

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TikTok

AD: Emily Kurek

Video: Andy Hu