Honey Baked Ham

Influencer Partnership

Honey Baked Ham needed an attention-grabbing way to connect with Gen Z while also promoting their lineup of Easter specials. Who better to bring it to life than the Ham Man himself, Casey Hamilton? Thanks to Casey’s 6.9M dedicated followers, the collab earned over half a million views and a new generation of ham-lovers.

Roles: Original Concept, Influencer Partnership, Creative Direction

@mrhamilton Easter has never been more delish with @honeybakedhamfam #ad #honeybakedham #easter ♬ original sound - Casey Hamilton

@mrhamilton Bobby Flay ain’t got nothin’ on me 😂 @honeybakedhamfam #ad #honeybakedham #Easter ♬ original sound - Casey Hamilton

@mrhamilton Hammy’s making leftover sammies 😂 @honeybakedhamfam #ad #sammies #easter ♬ original sound - Casey Hamilton